Our ideal client

Our ideal client is someone who enjoys their Saturday morning catching up on the weekend news and social media while getting their car washed i.e., they believe in outsourcing, not because they can’t do it themselves, but because they:

• recognise they do not have the up-to-date market knowledge;
• do not possess the necessary expertise in this particular field;
• are unable to be emotionally detached when selecting a property;
• could make a costly decision in the long run;
• are better off using their time to be productive at what they are good at or simply enjoy their down-time.

On a lighter note, the ideal client would say, “If you think it’s expensive to hire a professional, wait until you do it yourself”.

The acquisition budget of our ideal client has no bearing on the suitability of our service to their needs.

What is the definition of a “non-ideal client” I hear you ask?

• “How much do you charge” is their opening line instead of asking “How can you help me?”.
• Someone that asks for a discounted fee before finding out the benefits of a specialist’s service.